The Power of Listening

Posted on : November 13, 2009

Last Tuesday Spencer and I held our second local “MeetUp.com” meeting in Sandy, Utah.  Doing these “meet-ups” has been an amazing experience for everyone involved.  We were overwhelmed with the number of sign-ups and attendees we had from our first 2 meetings.  But it wasn’t the number of people who came but the reactions we have received from this group to our presentations.

First let me explain how we approached these meetings…

We did not create this group for Paidin14Days, it was created to help some local people learn about Internet Marketing.  The group title is How-to-Get-Started-at-Internet-Marketing and truly our intent was not to “pitch” our products and services but to give away amazing content.  We truly have wanted to help others succeed in the new world of Internet Marketing and hopefully learn some things ourselves.

Luckily for us, we have had a few members of this group purchase our program materials.  Many others have opted to be a part of our email list.  So this group is a good sample of our current and future customers and members.  While we did not emphasize our program at all, Paidin14Days did come up in the discussion as group members were discussing things.  So we asked the group how we should charge for our materials and program.

The discussion turned to one participant who had purchased our Digital Only product and was well into the 14 day training program.  The group asked this participant this question:

“Now that you have seen the videos and ordered the product, how much is the Paidin14Days program worth to you?”

Spencer and I were sitting there on pins and needles…there was no pre-planned agenda with this, it just happened.  Our customer thought for about 10 seconds (which I swear seemed like 5 minutes), then she said…“Now that I am into the videos…I would pay $500 for this program.”

Holy Cow!  I almost fell off my chair…where was my Flip Video Camera (crap, it wasn’t turned on).  So then we asked them if all customers felt this way, how could we make sure they got a copy of our program in their hands?

The answer:  Give it to them for free!

What?  Give away the program we have spent months and months recording, developing, testing, and producing?

That is what they said…so guess what?  We have changed our store page to give away our product on a trial basis so everyone can have a copy of our program and see what it’s all about.

http://paidin14days.com/store

Please come check it out….give us your feedback.

Here is what one of our “meet-up” participants said last Tuesday (I did have my Flip Video Camera for this):

http://www.youtube.com/watch?v=rVaindnyE1w

Thanks for listening to us…

Erik and Spencer